Mitigating Cyber Threats in the Retail Landscape



Most of us are aware of what retail therapy is capable of. It puts you in an elevated mood, reduces stress and the world feels like a better place again. The advent of internet and the numerous online retail websites are doing an excellent job of offering people this therapy, and that too at their doorstep. With a perfect combination of great discounts, unbeatable deals and fast delivery, online retailers are giving consumers the value for their money.

In the past, consumers were skeptical about buying products online. Shopping websites saw numerous abandoned carts for one reason – consumers did not trust a website enough to give out their bank account details or credit card information. With the network security measures heightened, consumers gradually started trusting e-commerce websites. They welcomed every single one of those with open arms, as a result of which e-commerce as an industry has grown by leaps and bounds. So it is very obvious that the success of online retailers is not just because of the wide array of products they offer but also because of consumers’ trust.

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