Mobility for sure has a strong business case across industries where it can improve overall productivity, contributing to both increased revenues and reduced costs. Quantifying the ROI of mobile initiatives, while perhaps challenging in many cases, is definitely possible and can undeniably help companies avoid the inertia of deploying mobile solutions.
For organizations, part of the appeal of mobility is that it can enhance efficiency, however, if companies consider to go too big with their mobile initiative, they may end up wasting time and company resources. By running precision gap analysis and applying frameworks that emphasize user needs and behaviors, companies can deploy mobile initiative that deliver ROI and competitive advantage.
A real Dilemma: Whether to Mobilize
A few questions that invariably crop up in a CIO’s mind:
- A lot of buzz around mobility, but is this just another bubble and will burst soon?
- Why should my company consider a mobile initiative?
- How do we accurately quantify ROI?
- How much investment would a mobile initiative require?
Read More: Building Your Mobility Strategy
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